Hi. I’m Daniel.
15+ year Creative Director, Content Producer, and Digital Marketing Consultant
About Me
I’m a veteran of marketing & creative production
with 15+ years of professional experience
Specializing in audio and video production, graphic design, digital marketing, and creative consulting.
Beyond that, I’m a husband, father, podcast host, professional musician,
and small business owner.
Here’s What I Do
Marketing & Creative Consultation
Maybe you’re just getting started. Maybe you’re a seasoned entrepreneur who has hit a wall. Or maybe you’re digital marketing veteran who just needs a different perspective.
No matter the situation, you should never shy away from getting the help you deserve.
If you need guidance on video and design, online advertising and marketing, or even remote team management, I’m happy to be a sounding board for you and your business, offering guidance and insights from 15 years of professional experience in creative strategy, content creation, and digital marketing.
Ad Creative Analysis & Direction
If you’re already running ads, you’re ahead of a vast majority of businesses. So the question becomes, “Are you getting the most out of your advertising budget?”
With 5+ years of digital marketing agency experience under my belt as a Creative Strategist and Marketing Content Lead, along with an additional decade of creative production experience, I can look at your current catalog of ads and shed light on areas of improvement and areas of success – Providing valuable direction for your business as you move forward with your online advertising. It’s all about being able to meet your audience right where they are.
Design, Video, & Audio Production
Your business deserves to be represented well. This means each piece of content you produce should not only fall in line with your branding, but also your values, your personality, and your industry.
I’ve partnered with non-profits, small business owners, and one-person operations. I’ve also worked with some of the most prominent organizations in the United States, from a leading HR software company to the National Basketball Association.
No matter the size of your business, I can help produce content that elevates your brand, builds a strong community, and drives traffic & revenue toward your business.
Market Research & Copywriting
If content is king, then copy is queen.
Not-so-coincidentally, content and copy go hand in hand – If one suffers, chances are the other does too.
Whether you’re looking for fresh ad copy on a new campaign, somebody to refresh or revive old copy, or a set of “editor eyes” on your website, you need somebody who leverages years of experience in tandem with deep dive research and an understanding of human psychology in order to maximize your results.
Let’s work together to fine-tune your copy and create content that truly resonates with your audience.
Success Stories
FEATURED WORK
Bartlesville Symphony Orchestra
Creative Direction | Graphic Design | Remote Team Management
The Bartlesville Symphony Orchestra approached me in 2016 after receiving a first draft of their brochure cover design from their design agency at the time.
Their general feeling was the design was heading in the right direction, but they weren’t able to pinpoint the problem areas and communicate them clearly to the designer. Beyond that, the designer seemed to not understand the need for revisions and wasn’t showing much of a desire to cater to the needs of the symphony.
Upon joining the project, I helped to quickly identify and communicate the key issues with the first draft of the design, providing the design language and inspiration needed to set the project back on track and restore the creative flow between all parties.
What the BSO came away with was a more legible, brighter and engaging brochure design that was sure to capture the attention of its viewers.
FEATURED WORK
Laura Poburan Ad Creatives
Brand Marketing | Creative Strategy | Graphic Design
Landon and Laura Poburan thought they were needing a graphic designer to crank out some images for Laura’s coaching business. What they soon realized is they needed a partner who truly understood the psychology and behaviors of their target audience.
Laura already had an established brand with basic guidelines laid out. Together, we built upon those brand guidelines and created a graphic style that demanded attention from viewers and stood out in social media feeds.
At the same time, we also took a deep dive into her target audience, researching their desires, their “ticks,” and their unique personalities.
Once these key steps had been completed, I began to design Laura’s ad creatives utilizing the brand style we had bolstered at the beginning of our partnership in tandem with the hours upon hours of research we done on her audience.
This resulted in a streamlined partnership with Landon and Laura with creative packages being delivered to them on a recurring basis.
Who I’ve Worked With
I’ve been fortunate to partner with some incredible people and organizations to help refine their brand, launch their business, up their content production, or scale their marketing.
“Daniel has a unique ability to blend creative aesthetics with performance.
There is a large difference between designing something that looks nice and having someone that understands the creative strategy and customer psychology to design something that generates a result… While still looking great and on-brand.
Daniel’s work exceeded our expectations by increasing our CTR, lowering our CPL with our paid traffic campaigns, all while maintaining our (high) creative standards for our brand.“
Laura Poburan
TriggerMapping
